We greatly appreciate the feedback received during the pre-voting period. It has been invaluable, and we thank you immensely for your engagement. Based on your insights, we have identified several areas for improvement and have structured our approach into four main steps.
The LuNouns will be priced at $120, which includes an NFC tag, Eco-acetate frames from Mazzucchelli, OBE hinges, and Essilor lenses equipped with a blue light filter. Prescription lenses will be available as an optional feature.
Step 1: Development
-Prototype Development (30 days)
-Development of the Website, Lens Configurator, Smart Contract, and NFC Coding (1.5 months)
Step 2: Initial Production and Marketing
-Launch of the first batch of 600 pieces (production: 2.5 months)
-Creation of promotional content: Photos, Videos, and 3D Productions
-Pre-orders with early bird discounts
Step 3: Distribution and Official Launch
-Shipment of Pre-orders
-Official Product Launch
-Advertising, Marketing Campaigns, and Event Hosting
-Collection of Initial Feedback
Step 4: Expansion and Iteration
-Incorporation of feedback into new collections and features
-While V1 aimed for 2,000 pairs due to minimum order quantities, V2 will start with 600 frames, divided into four colors, each available with a sun clip.
-All glasses will be available with various lens options: prescription, gaming, driving, sun, photochromic, and blue light filter.
-New Funding Requirements: 90 500 USDC (Financial breakdown bellow)
-Market Expansion: Our strategy involves mainstreaming LuNouns to attract a broader customer base
-Technology Integration: We are the first eyewear brand in the market to implement NFC technology directly into the temple of our glasses. This innovation provides numerous benefits to glasses owners. By simply tapping their glasses, users can access exclusive features such as pre-orders, voting on future collections, exclusive discounts, NFT acquisitions, card payments, and much more!
-Brand Identity: We will strengthen the "Nounish" aspect of our brand to better resonate with our community and market.
We will introduce double-colored lenses for clips to enhance the visual appeal and functionality.
This proposal aims to clearly outline the planned improvements and strategic steps for the LuNouns V2 launch, ensuring alignment with community feedback and market needs.
We're not just making glasses, we're building a movement.
Join the vision. Wear your Nouns. See beyond reality.
Proven team with successful history.
The launch ignites community growth and global reach.
[https://drive.google.com/file/d/1uB34-LDRPo7XMXzy3-Q6_0p3orA9G97A/view?usp=sharing]
https://drive.google.com/file/d/1am9PSlOr6NTRGicgy64CG9PCT3qEW-5M/view?usp=sharing
Here are the different lenses options :
Single Vision Correction Lenses - From $39.00 (Blue light coating included)
Reading lenses - $39.00 (Blue light coating included)
Progressive Correction Lenses - $149.00 (Blue light coating included)
Multiple Colours for Your Sun Lenses - From $29.00
Photochromic Lenses - $29.00
Fast Photochromic Lenses - $39.00
Transitions® Gen 8 lenses - $100.00 ( Authenticity / warranty card provided)
Blue Light Filter for Your Photochromic Lenses or Transitions® Lenses - $25.00
Lenses Thinning - from $39
Sunset Lenses - $29
Daylight Lenses - $29
Driving Lenses - $29
Achromatic Lenses - $29 ( Ideal for those who need the right color perception on screens as designers, graphic designers)
Nouns glasses offer a unique opportunity to blend a revolutionary eyewear brand with the power of Web3. Here's a strategic framework to unlock the full potential of this exciting venture:
Nouns DAO Integration: Make Nouns glasse an official Nouns DAO wearables collection. Offer exclusive pre-sale access and voting rights on future designs to Lunouns holders.
Nounsverse Wearables Club: Establish a Nounsverse Wearables Club for Nouns glasses owners. Offer exclusive virtual and IRL experiences, early access to new designs, and co-creation opportunities.
Decentralized Design Marketplace: Create a platform where Nouns DAO members and artists can submit and vote on new pixel art clip designs. Winning designs become part of the official collection.
NFC tags are revolutionary tools designed to bring authenticity and digitalization to the physical products. With it, Lunouns produces personalized NFC tags that can be implemented to any piece of glasses, allowing you to track all the digital fingerprints on any NFT.
WHY: Extend user experience and create new revenue streams.
With the ability to easily scan NFC tags with a smartphone, Lunouns owner can discover the digital version of their product and enjoy a truly unique experience.
Success
We outline as marketing and community engagement strategies
Nouns Community Spotlight: Deepen engagement within the core Nouns community. Partner with prominent Nouns influencers, host targeted AMAs, and create exclusive content drops for Nouns holders.
Beyond the Crypto Bubble: Expand reach beyond crypto circles. Identify specific NFT and fashion communities aligned with Nouns' values (e.g., creativity, community, digital art) and tailor campaigns to resonate with them.
Platform Powerhouse: Choose platforms strategically. Combine Facebook and Instagram for visual storytelling, and consider niche platforms like Discord or Reddit for deeper community engagement.
Creative Targeting: Leverage detailed targeting options to reach users interested in NFTs, digital art, fashion, and specific Nouns traits.
Nounsverse Ambassadors: Go beyond one-off partnerships. Identify long-term Nounsverse ambassadors who genuinely embody the brand and can create ongoing content and experiences.
Interactive Campaigns: Encourage user-generated content with influencer-led challenges and contests featuring Nouns glasses. Leverage the power of user testimonials and reviews.
4. Secret Sauce: Sprinkle with Nouns Magic:
IRL Nounsverse Events: Host exclusive pop-up events and experiences, blending the digital and physical. Think pixel art galleries, AR scavenger hunts, or Nouns-themed music gigs.
Hidden Gems: Embed secret messages, Nouns references, or hidden pixel art surprises within the glasses or marketing materials. Spark community discussions and treasure hunts.
Nouns owners: to receive 20% discount on each pair of “origins” glasses
May | June | July
August
October
"Styled Sight: A Lifestyle Lookbook with Our Signature Glasses"(links for videos)
https://drive.google.com/file/d/1iqWrjMPP2OWNqcCcjikpPNY7jqVsUjgw/view?usp=sharing
https://drive.google.com/file/d/1Q__1-8JP1ZamuhfuYGHmu8R1KN9EoJXR/view?usp=sharing
We greatly appreciate the feedback received during the pre-voting period. It has been invaluable, and we thank you immensely for your engagement. Based on your insights, we have identified several areas for improvement and have structured our approach into four main steps.
The LuNouns will be priced at $120, which includes an NFC tag, Eco-acetate frames from Mazzucchelli, OBE hinges, and Essilor lenses equipped with a blue light filter. Prescription lenses will be available as an optional feature.
Step 1: Development
-Prototype Development (30 days)
-Development of the Website, Lens Configurator, Smart Contract, and NFC Coding (1.5 months)
Step 2: Initial Production and Marketing
-Launch of the first batch of 600 pieces (production: 2.5 months)
-Creation of promotional content: Photos, Videos, and 3D Productions
-Pre-orders with early bird discounts
Step 3: Distribution and Official Launch
-Shipment of Pre-orders
-Official Product Launch
-Advertising, Marketing Campaigns, and Event Hosting
-Collection of Initial Feedback
Step 4: Expansion and Iteration
-Incorporation of feedback into new collections and features
-While V1 aimed for 2,000 pairs due to minimum order quantities, V2 will start with 600 frames, divided into four colors, each available with a sun clip.
-All glasses will be available with various lens options: prescription, gaming, driving, sun, photochromic, and blue light filter.
-New Funding Requirements: 90 500 USDC (Financial breakdown bellow)
-Market Expansion: Our strategy involves mainstreaming LuNouns to attract a broader customer base
-Technology Integration: We are the first eyewear brand in the market to implement NFC technology directly into the temple of our glasses. This innovation provides numerous benefits to glasses owners. By simply tapping their glasses, users can access exclusive features such as pre-orders, voting on future collections, exclusive discounts, NFT acquisitions, card payments, and much more!
-Brand Identity: We will strengthen the "Nounish" aspect of our brand to better resonate with our community and market.
We will introduce double-colored lenses for clips to enhance the visual appeal and functionality.
This proposal aims to clearly outline the planned improvements and strategic steps for the LuNouns V2 launch, ensuring alignment with community feedback and market needs.
We're not just making glasses, we're building a movement.
Join the vision. Wear your Nouns. See beyond reality.
Proven team with successful history.
The launch ignites community growth and global reach.
[https://drive.google.com/file/d/1uB34-LDRPo7XMXzy3-Q6_0p3orA9G97A/view?usp=sharing]
https://drive.google.com/file/d/1am9PSlOr6NTRGicgy64CG9PCT3qEW-5M/view?usp=sharing
Here are the different lenses options :
Single Vision Correction Lenses - From $39.00 (Blue light coating included)
Reading lenses - $39.00 (Blue light coating included)
Progressive Correction Lenses - $149.00 (Blue light coating included)
Multiple Colours for Your Sun Lenses - From $29.00
Photochromic Lenses - $29.00
Fast Photochromic Lenses - $39.00
Transitions® Gen 8 lenses - $100.00 ( Authenticity / warranty card provided)
Blue Light Filter for Your Photochromic Lenses or Transitions® Lenses - $25.00
Lenses Thinning - from $39
Sunset Lenses - $29
Daylight Lenses - $29
Driving Lenses - $29
Achromatic Lenses - $29 ( Ideal for those who need the right color perception on screens as designers, graphic designers)
Nouns glasses offer a unique opportunity to blend a revolutionary eyewear brand with the power of Web3. Here's a strategic framework to unlock the full potential of this exciting venture:
Nouns DAO Integration: Make Nouns glasse an official Nouns DAO wearables collection. Offer exclusive pre-sale access and voting rights on future designs to Lunouns holders.
Nounsverse Wearables Club: Establish a Nounsverse Wearables Club for Nouns glasses owners. Offer exclusive virtual and IRL experiences, early access to new designs, and co-creation opportunities.
Decentralized Design Marketplace: Create a platform where Nouns DAO members and artists can submit and vote on new pixel art clip designs. Winning designs become part of the official collection.
NFC tags are revolutionary tools designed to bring authenticity and digitalization to the physical products. With it, Lunouns produces personalized NFC tags that can be implemented to any piece of glasses, allowing you to track all the digital fingerprints on any NFT.
WHY: Extend user experience and create new revenue streams.
With the ability to easily scan NFC tags with a smartphone, Lunouns owner can discover the digital version of their product and enjoy a truly unique experience.
Success
We outline as marketing and community engagement strategies
Nouns Community Spotlight: Deepen engagement within the core Nouns community. Partner with prominent Nouns influencers, host targeted AMAs, and create exclusive content drops for Nouns holders.
Beyond the Crypto Bubble: Expand reach beyond crypto circles. Identify specific NFT and fashion communities aligned with Nouns' values (e.g., creativity, community, digital art) and tailor campaigns to resonate with them.
Platform Powerhouse: Choose platforms strategically. Combine Facebook and Instagram for visual storytelling, and consider niche platforms like Discord or Reddit for deeper community engagement.
Creative Targeting: Leverage detailed targeting options to reach users interested in NFTs, digital art, fashion, and specific Nouns traits.
Nounsverse Ambassadors: Go beyond one-off partnerships. Identify long-term Nounsverse ambassadors who genuinely embody the brand and can create ongoing content and experiences.
Interactive Campaigns: Encourage user-generated content with influencer-led challenges and contests featuring Nouns glasses. Leverage the power of user testimonials and reviews.
4. Secret Sauce: Sprinkle with Nouns Magic:
IRL Nounsverse Events: Host exclusive pop-up events and experiences, blending the digital and physical. Think pixel art galleries, AR scavenger hunts, or Nouns-themed music gigs.
Hidden Gems: Embed secret messages, Nouns references, or hidden pixel art surprises within the glasses or marketing materials. Spark community discussions and treasure hunts.
Nouns owners: to receive 20% discount on each pair of “origins” glasses
May | June | July
August
October
"Styled Sight: A Lifestyle Lookbook with Our Signature Glasses"(links for videos)
https://drive.google.com/file/d/1iqWrjMPP2OWNqcCcjikpPNY7jqVsUjgw/view?usp=sharing
https://drive.google.com/file/d/1Q__1-8JP1ZamuhfuYGHmu8R1KN9EoJXR/view?usp=sharing