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tl;dr
We've seen significant growth with Mucho, achieving a 22x increase on Instagram and skyrocketing from 0 to 110k followers on TikTok since our last proposal. Our aim is to expand our reach further – targeting over 200,000 subscribers on YouTube, 500,000 followers on Instagram, and 1,000,000 on TikTok. Alongside this, we're organizing the ⌐◨-◨Fest, an event designed to immerse thousands of people in the Nounish experience. This fest is not just an event but a meaningful effort to raise funds for various causes, showcasing firsthand the essence of what Nouns represents. With a budget of 938k USDC, our goal main is clear: to achieve self-sustainability for Mucho by 2025.
Where Does Mucho Come From?
Mucho was funded by Nouns on prop.house #655, nearly 2 years ago. We've been bold from the beginning, establishing a platform based on the "see good, do good" format with the ⌐◨-◨ as its logo. We've had 2 other proposals after that one (137 and 209).
What Have We Done?
Mucho Powered By ⌐◨-◨
Back then, we were just a group of friends with a dream to make a difference. Now, we've grown into a platform that moves millions, one video at a time. Our goal is ambitious: to make Mucho a powerful force for good wordwide through content creation and social impact activations.
We're all-in. It's not just about reaching millions; It's about using media that both helps and matters. At the center of our efforts is the ⌐◨-◨ symbol, through positive action and change globally.
How Did We Get Here?
Since our first round on prop.house that got this project funded and our last time on-chain, a lot has changed.
- We've struggled, fallen, stood, understood, learned, internalized, and adapted. But to think that this was going to be easy is just straight up naïve.
- Success doesn't just go up in a straight line – it builds up over time, much faster than you first think.
While Mucho's approach has always been about impactful events and creating joy, we struggled with having distribution. It was painful to see how some of our ideas were not reaching their fullest potential and touching as many hearts as they would've.
- To tackle this, we launched #30daysgiving, a campaign featuring daily short videos. This was our strategic response to the distribution challenge.
- Imagine it akin to the dynamics of Nouns governance: these short-form videos were like prop.house proposals — quick to engage with, and perfect for experimenting with new ideas.
- Our short videos, more approachable than long-form content, were key in growing our audience and understanding their preferences, laying the groundwork for impactful long-form content.
- Each piece of content we create is distinct, they all share one unifying element: ⌐◨-◨.
Our Next Big Step
- The transformative power of long-form videos was revealed when we crafted content that resonated deeply with our audience. Through a journey of exploration and refinement, we honed in on what resonates, solidifying our content-market fit.
Our Audience
- The #30daysgiving initiative served as a vital testing ground. Here, we explored 23 diverse content types and themes.
- Our content addressed critical social issues, including homelessness, mistrust, lack of kindness, and child labor, bringing these important conversations to the forefront.
- This exploration was instrumental in shaping our content strategy. It provided a clear roadmap and established a set of strong guiding values for our future projects and endeavors.
Our Most Watched Videos:
- Day 2
- Day 3
- Day 12
- Day 13
- Day 14
- Day 28
- Day 29
Content That Helps: Social Impact Activations
We're transforming our social impact approach by leveraging media in a unique way. Our focus extends beyond local community impact to sharing our experiences through narrative videos, providing education and actionable insights.
- A key initiative is our campaign to combat the critical blood shortage in the Dominican Republic.
- With a 50% deficit in blood supply for surgeries, we're addressing a dire need.
- Our strategy involves partnering with Hemocentro Nacional to tackle this issue. We plan to launch a nationwide educational campaign and establish donation hubs.
- Through short-story videos or mini-documentaries, we aim to educate the public, debunk myths about blood donation, and make a significant difference in the lives of many.
The 'Working Once' Model
Mucho's Last Proposal
Mucho Will Become Self-Sustainable
Embarking on a bold journey, we're focusing on YouTube ad revenue, brand deals, merchandise, and IRL events to generate sufficient income for Mucho's self-sustainability.
- This strategic move is pivotal for transforming Mucho into a self-sustaining platform that inspires the world and champions positive action through the ⌐◨-◨.
- With guidance from entrepreneurs, marketers, and content creators over the last three months, we're confident in fulfilling our proposal's objectives.
MrBeast's business model serves as an example:
- His primary YouTube channel, funded by ads and brand deals, allows for the creation of larger videos and supports his philanthropic channel, Beast Philanthropy.
- Additionally, revenue from merchandise and his chocolate brand, Feastables, supplements his income, enabling the production of engaging content and philanthropic activities.
Upcoming Collaborations
Minting Videos That Help
- Minting our content is a key strategy for the future of Nouns and Mucho.
- It's more than just a like or a comment; minting signifies deep resonance with our community. It's an effective way to onboard new people into the Nouns ecosystem and showcase the impactful work being done.
- We're going to experiment with different formats to find the right approach.
- We'll be using bound.wtf to mint our content.
This approach aims to expand our reach on-chain and off-chain.
How Will We Leverage The Community We've Built?
Harnessing Community Passion
The passion within our community has been the heartbeat of Mucho. The response to our call to action has been nothing short of extraordinary.
- An impressive 38% of the 2800 DMs we received showed a desire to buy our products, attend our events, or contribute donations. Even more inspiring, nearly 50% pledged to roll up their sleeves and support our initiatives.
Partnerships That Amplify Our Cause
Live events are a cornerstone of our mission, making collaboration with industry leaders essential. We're thrilled to partner with Riccardo Bardellino, a renowned event producer behind over 14 major Dominican Republic events, featuring stars like Bad Bunny. Riccardo's expertise is invaluable, elevating Mucho's events to unprecedented levels.
- Riccardo's notable works include:
⌐◨-◨Fest
⌐◨-◨Fest is pivotal for funding Mucho's ambitious video projects. This event, combining entertainment and social impact with local and global artists, is more than an event—it's a key mechanism for generating resources for grand-scale video projects.
- By using 50% of ⌐◨-◨Fest's profits for social causes, starting with our commitment to Stray Dogs this year, we channel funding into grand-scale videos like "Giving a Home to 500 Dogs" or "Building 10 Houses for Homeless Families."
⌐◨-◨Fest is not just an event; it's a powerful source of funding for creating life-changing stories and impactful content.
What Does Success Look Like?
Jokes aside (not entirely joking), our vision of success is about creating a platform that fills everyone with pride. This includes everyone at Mucho, Nouns, Spanish speakers, English speakers, and indeed, anyone who encounters it.
- Our aim is to reach heights of greatness, doing all that's necessary to achieve our mission and goals. We're determined to demonstrate the world the extraordinary power of the ⌐◨-◨.
Budget Allocation
938k USDC for MUCHO to become completely self-sustainable by 2025.
- 50% one-time transfer
- 50% streamed, starting July 17th for 6 months
- Content creation stands at the forefront of our allocation strategy, underpinning Mucho's path to self-sustainability. It is the engine that drives our growth, commanding audience attention and fostering deep engagement.
- This domain is where our stories come to life, where we spark conversations and where we have the potential to influence. As the heart of our revenue streams, it propels us forward, enabling us to leverage our growth into opportunities that align with our mission.
- With content creation as the cornerstone of our operations, we ensure that every piece we produce not only resonates with our audience but also cements our position as a transformative platform in the media landscape.
- Social Impact Activations set Mucho apart, enabling us to produce meaningful content that addresses societal and public health issues with actionable solutions.
- This not only differentiates us but also significantly contributes to our content volume and success metrics.
- In-person events are pivotal for enriching community and member experiences, forging stronger bonds with the ⌐◨-◨ symbol, and enhancing brand connection.
- These events promise to revolutionize public engagement with Mucho and ⌐◨-◨.
- Operational Expenses are essential for the seamless execution of our plans.
- Investing in equipment, rather than renting, is a strategic move that will reduce our cost per video, considering our intensive 120-day shooting schedule.
- This efficiency aligns with our 'Working Once' model, optimizing resources while maximizing output.
Why This Timeframe?
We're seeking 938k USDC for one year to ensure uninterrupted focus on our goals, including achieving self-sustainability. This approach is essential, as seen with projects like 30DAYSGIVING, where mid-way proposal preparations disrupt momentum. Continuous funding for a year allows our team to commit fully and avoid setbacks associated with stop-start funding. With our current momentum, any pause could hinder progress. Thus, a one-year plan is crucial for achieving our objectives, including making this our last proposal.
Goals & Deliverables
- 200,000+ Subscribers on Youtube
- 500,000+ Followers on Instagram
- 1,000,000+ Followers on TikTok
- Self-Sustainability by 2025
- Production of 30-36 Long Form Videos for Youtube.
- Creation of 170-200 Short Form Videos for TikTok, Instagram, and Youtube Shorts.
- Mintable Content pieces (we'll experiment with the amount).
- Organization and Execution of the ⌐◨-◨Fest event.
- Executing 5 Social Impact Activations.
- Collaborations with McDonald's, Starbucks, Nutella, Crocs, Pizza Hut, Wendy's, and other international brands.
- Content Production across 4 other countries: USA, Mexico, Colombia, and Bolivia.
- Developing a streamlined pathway to naturally guide mass audiences from our content to Nouns, maximizing organic engagement and interest.