ProposalsProposal 475

Nouns Online: Proliferating Noggles to 22 million followers

Cancelled
For
0
Against
5
Abstain
0
Quorum: 42
Proposed by
0xB7fc...69F2

TL;DR: We are requesting $1,195,000 to establish Nouns Online as the premiere gaming entertainment, streaming, events and content creation brand. In return the Nouns DAO will receive 20% ownership and profit share within our company. This will be accomplished by transforming Kungarna into a mass proliferation and onboarding vehicle for Nouns DAO and the Nouniverse ecosystem. With a commitment to self sustainability we will be utilizing tried and true methods for revenue generation which have been successful for Kungarna over the last 7 years. We look forward to the opportunity of onboarding the next million Nouns fans.

Lets onboard millions through "Nouns Online"

We firmly believe that we can contribute to bringing unparalleled coverage, viewership, and attention to the Nouns ecosystem, with the goal of onboarding streamers, creators, influencers and gamers to Nouns. In 2023 our roster boasted a collective following of more than 32.2 million fans, garnering an impressive 2.7 billion views. As we venture into 2024, we have assembled a strong roster and are planning a huge expansion!

The rebranding of Kungarna into Nouns Online is set to propel the Nouniverse to the forefront of the influencer, streamer and gaming industries, instantly establishing us as one of the largest online brands on a global scale. Our combined reach will encompass millions of followers and generate billions of views across our rebranded social media platforms, marking a significant milestone in Nouns journey to web3 excellence.

Deliverables To The Nouns DAO

Nouns Online Creator Identity

Our gamers are committed to fully embodying the Nouns identity and representing the brand across all social media platforms. Our projections indicate that Nouns Online will achieve a remarkable 5 billion impressions in 2024. This achievement will position Nouns Online as one of the most prominent and widely recognized brands not only within the gaming industry but of all industries.

Immediate Nouns Creators, Influencers, and Entertainers

We have executed contracts for a 2024 roster comprising entertainers, gamers and creators who collectively command an impressive following of 22 million fans and generated 81 million views in November 2023. Upon approval of this proposal, these individuals will wholeheartedly embrace the Nouns creator identity for the entire 2024 year. It's crucial to note that this allocation represents just a portion of the budget. We have allocated ample amounts to accommodate substantial future growth, with plans to expand this roster to at least twice its current size.

A full breakdown of our rosters social media's and viewership can be found here.


A full breakdown of our rosters social media's and viewership can be found here.

Nouns Ambassadors

Allow me to introduce the Nouns Ambassador Program—a visionary initiative aimed at welcoming some of the gaming world's most prominent figures into the Nouns community. Leveraging Kungarna's extensive reach and our established connections with influential gamers, both past and future collaborators, we will focus on onboarding these gamers as Nouns holders. These ambassadors will serve as the vanguards of our efforts to introduce traditional gamers to the nouns community.

FaZe Sway Joins Nouns

Upon approval of our proposal, FaZe Sway will join Nouns as a holder and ambassador. Together with the Nouns Online team, our collaborative efforts will be dedicated to identifying opportunities for cross-promotion, thereby propagating the Nouniverse throughout the gaming world. Our primary areas of focus will encompass gaming events, charity opportunities, and the potential for public goods contributions. With an astounding following of 10 million gamers, FaZe Sway is set to become not only one of the most renowned Nouns holders but also one of the famous advocates for Web3 globally.

Nouns Profit Share

As a sustainable company, we are committed to ensuring that the Nouns DAO receives its fair share of the benefits from our collaboration. Throughout 2024, we will allocate 20% of our profits under the Nouns Online banner to be returned to the DAO. The DAO can then use this revenue as it deems fit to support its various initiatives.

Nouns Online House

Our company owns a dedicated gaming content house in Texas, where our prominent creators will reside full-time in 2024, producing daily content that reaches hundreds of millions of gamers. We are prepared to execute a complete rebrand of the house, transitioning it from Kungarna and its sponsors to a fully immersive Nouns house. To get a feel for a Kungarna gaming house check this video!

Our company's TikTok page, "KNG House", when active, shares daily content from our gaming house and has a following of 660,000, generating millions of likes and nearly a billion views. As part of our rebranding efforts, our TikTok will be transitioning to "Nouns House." Additionally, the Nouns House serves as a workspace for our operations team and business partners. We have even flown out fans of our organization for various exciting opportunities. It would be our pleasure to extend these opportunities to the broader Nouns community.

Nouns Gaming Events

We have hosted some of the most monumental third-party gaming events ever. Our gaming events company Box Fighting Championship has achieved hundreds of thousands of live concurrent viewers and accumulated millions of post-event views. For a taste of our amazing events, watch this recap of our BFC Valorant tournament.

Because of our partnership with BFC, Nouns will be branded all over our events, which have consistently been promoted by the world's most renowned gamers, such as Clix, FaZe Sway, Tenz, Mongraal, ImperialHal, and many other gaming icons.

The entertainment and gaming content industry is massive!

In 2020, a staggering 1.2 billion gamers consumed gaming content, and by 2024, projections estimate that the industry will soar to 3.32 billion online gamers.

We can leverage Kungarna's existing gaming empire to guide gamers towards the Nouns family. This initiative aligns seamlessly with the Nouns Esports division, and working together can mutually boost growth and success in our respective industries.

This represents an enormous market, and the demographic alignment with web3 strongly suggests that a partnership between Nouns and Kungarna would be highly advantageous.

Our historical success

Established in 2016 by Michael "TFG" Padilla, KNG has achieved remarkable success collaborating with some of the most prominent streamers, YouTubers, and content creators worldwide. The Kungarna ecosystem achieved a staggering one billion views in 2022, a testament to its viral content and captivating creators.

Kungarna is renowned not only for its massive following but also for its robust business strategy, consistently generating seven-figure annual revenue and meeting profitability goals. This remarkable combination of a strong online presence and sound financial performance has firmly established Kungarna as one of the premier gaming empires on a global scale.

We are profitable!

Throughout 2022, Kungarna's ecosystem generated an impressive average of 157,966,699 monthly views and maintained an average of 179,866 monthly live viewers during their streams. Our talented streamers and creators collectively amassed a dedicated following of 36 million fans.

This achievement was accomplished while efficiently managing costs, with an investment of $586,800 in our creators, resulting in a profitable return. Our content management program has proven highly effective in scaling our creators while reaping the rewards of their continued growth.

2022 Revenue Breakdown

In 2022, Kungarna did seven figures in revenue, successfully generating a return on our investments. This presents a distinctive opportunity for the Nouns DAO to collaborate with a self-sustaining enterprise that won't require insanely scaled recurrent proposals. Instead, our focus can be directed towards initiatives that enhance the expansion of the Nouns DAO and its community. Our commitment to making a substantial impact on the Nouns ecosystem is unwavering, and this proposal represents the initial stride towards establishing a highly mutually beneficial partnership.

Below is a revenue breakdown highlighting the diverse sources that contributed to our earnings in 2022.

Meet the Founders

Michael "TFG" Padilla: As the proud holder of Noun 923 and the Founder of several major gaming brands, I've navigated Kungarna's journey since its inception in 2016, overseeing its transformation from a startup into a thriving team of over 90 individuals. In addition to my role at Kungarna, I have a wealth of experience as a content creator, spanning over a decade. My gaming brand, "The Fortnite Guy," has garnered more than 1.3 million followers and accumulated over 250 million YouTube views. Over the years, I've had the privilege of overseeing teams of over 50 creators within the Kungarna ecosystem, where I have been responsible for shaping content strategy and driving growth.

Beyond my accomplishments in the gaming industry, I am also a passionate advocate and active participant in the world of Web3 and blockchain technology. With nearly three years of dedicated involvement, I hold positions in several major projects, including Azuki, Pudgy Penguins, DeGods, BAYC, and Nouns, reflecting my deep commitment to the Web3 space. It is my sincere aspiration to lead the way in seamlessly integrating my dual passions of Web3 and gaming.

With my extensive background in both the gaming and Web3 worlds, I aim to utilize my experience, skillset, and network to foster the growth of the Nouns culture. My strategy involves spearheading innovative Nounish initiatives and activations that transcend the Nouns message throughout the entire gaming community, attracting creators and traditional gamers to become part of the Nouniverse.

Moe Zahria: With 11 years of experience in the gaming and esports industry, I've served as the Chief Operating Officer at KNG, demonstrating exceptional versatility and adaptability akin to a "Swiss Army Knife." My expertise encompasses strategic business analysis, marketing, stakeholder engagement, and, notably, community management, all of which have played a crucial role in engaging Nouns' diverse audience.

Throughout my career, I've successfully managed large communities, adeptly handling the complexities of both Web2 and Web3 environments. In the Web3 ecosystem, I've been instrumental in spearheading business development and operations, leading teams with a focus on agile methodologies and lean principles. This approach has not only helped us achieve immediate goals but has also laid the foundation for scalable infrastructures, fostering a high-performance environment where creativity and productivity thrive.

Goals for Nouns Online in 2024

Nouns Community Collaberations

  • Establish a Fortnite amateur roster under the Lil Nouns community, dedicated to supporting underprivileged players in their pursuit of professional gaming careers
  • Collaborate with local youth charities and FaZe Sway giving away gaming accessories
  • Establish a collaboration with Zora to initiate an annual free mint, featuring our most significant moments, in conjunction with Nouns DAO, to introduce our gaming community to Web 3.0
  • Organize quarterly gaming events in collaboration with Robot Fish Girl on the NounsCraft servers
  • Explore any and all community collaborative opportunities

Nouns Esports: We are close with the Nouns Esports team and already have collaborative conversations

  • Explore monthly collaborative opportunities with Nouns Esports
  • Leverage our following to bring 20,000 new followers to Nouns Esports on Twitter
  • Invite Nouns Esports members and fans to the Nouns House in Texas
  • Help facilitate content initiatives at Nouns Esports

Nouns Physicals

  • Bring the noggles to life by providing every creator with their own pair
  • Provide creators with Nouns Online branded merchandise
  • Launch two merchandise drops featuring NFC technology for web3 education and onboarding, in collaboration with our clothing partner, streetwear icon Stevie Williams.
  • Onboard Stevie Williams to join the Nouns Ambassadors as a holder and collaborate with him on the launch of his first Nouns proposal

Brand Awareness

  • Achieve 1 billion views of creator-generated content within the Nouns Online ecosystem
  • Feature Nouns in 1,000 creator-generated videos
  • Create 200+ Nouns House videos
  • Establish a Nouns DAO x Nouns Online Discord server and onboard 5,000 members
  • Organize bi-weekly events aimed at guiding these Discord members through the process of onboarding into the Web3 space
  • Onboard our creators as Nouns holders
  • Recruit additional gamers, expanding our network to over 50 million fans within the Nouns Online ecosystem

Gaming Events

  • Host 20+ live Nouns Online events
  • Gain 10,000 paid tournament users
  • Partner Nouns Online events with top-tier gaming brands

Our ask

Nouns Online Charity: $30,000
Prop House Events: $30,000
Editors & Designers: $50,000
Management: $60,000
Nouns House: $99,000
Gaming events: $100,000
Operational Costs: $118,000
Creators & Gamers: $318,000
Nouns Online Rebrand & Ownership: $390,000
Total:$1,195,000

Stream Payments

In our proposal, we don't require the immediate release of the entire funding amount. Instead, we suggest implementing a quarterly payment schedule commencing on January 1st, March 20th, June 20th, and September 20th. Each installment will represent 25% of the total amount requested.Lets onboard millions through "Nouns Online