ProposalsProposal 283

Clothing, Every Day, Forever

Defeated

For

Against

189

Abstain

Quorum: 139

Proposed by

0x1db1...Bda0

TL;DR

Allocate 75,800 USDC for the development of wears.wtf⌐◨-◨, a clothing brand that transforms Nouns' incredible CC0 assets into distinctive, ready-to-wear clothing.
By collaborating with LEBLANCSTUDIOS, a fashion brand with 10+ years in experience, we seek to bring wears.wtf⌐◨-◨ to market very smoothly.
- Initial collection marketing will be directed towards the Nounish Ecosystem, Twitter, and LEBLANCSTUDIOS' customer base (3500+ customers).
This process will be divided in 2 phases: [PROOF-OF-DEMAND] and [PRODUCTION EXPANSION].
- [PROOF-OF-DEMAND] is this current proposal.
  - Includes a 100-200 piece test limited-edition drop to measure demand and other metrics.
  - After the test drop, we'll be launching a 400 piece drop focused on the nounssentials line (explained later on the prop).
- [PRODUCTION EXPANSION] would be a future proposal.
- After both phases are done, wears.wtf⌐◨-◨ will effectively become completely self-sustainable,and will keep iterating, experimenting, and ultimately growing as a business & platform.
wears.wtf⌐◨-◨ opens up endless possibilities, such as creating limited edition clothing for an specific cause, designing apparel inspired by Nouns community events, and incorporating fashion into proposals across various domains.

THE WEARS.WTF TEAM

LEBLANCSTUDIOS. A Dominican clothing brand founded in 2014. With an awareness of globalization, highlighting personal identity, LEBLANCSTUDIOS strives to become a social and cultural movement that empowers an emerging generation of people across all continents to express themselves. LEBLANCSTUDIOS is available among retailers like ODIN NYC (USA) and THE FORUMIST (EUROPE).

LEBLANCSTUDIOS will provide the following talent to the wears.wtf team:
- 2 Senior Creative Directors & Co-Founders of LEBLANCSTUDIOS:
  - Angelo Beato & Yamil Arbaje
- Fashion Marketer, Pattern Maker, Material Sourcing Specialist, Production Manager, Sales/E-COMM Manager, Graphic Designer, Copywriter, Editor
LEBLANCSTUDIOS is also providing already established partnerships with manufacturers in the following countries: Turkey, Peru, India, Italy, Portugal, China, USA

necfas. I (necfas) have always desired to wear clothing that embodies the essence of Nouns in one way or another. Rather than purchasing generic t-shirts and having them embroidered or printed myself, I wanted apparel that genuinely reflects the unique significance that Nouns hold for me. As the nounish creative lead, my role is to ensure that the designs we create are in sync with the Nouns culture. I will be responsible for providing creative suggestions and guidance, aiming to produce intriguing and exceptional designs that best represent the essence of Nouns. This is a genuine, wholehearted attempt to offer something that could potentially bring significant value to the DAO.

2 PHASES

[PROOF-OF-DEMAND] & [PRODUCTION EXPANSION]

This phase aims to gauge the community's interest in the clothing line by producing a limited-edition, low-supply (100-200) collection. After the test drop, we'll be launching a 400 piece drop focused on the nounssentials line. Phase 1's marketing will be focused towards the Nouns community, twitter, and LEBLANCSTUDIOS' customer base. We will use promotional videos and clothing shoots to gather attention for the launch.
- Phase 1 will clearly define the following metrics:
  - Cost of Goods Sold
  - Gross Margin
  - Operating Expenses
  - Net Profit Margin
  - Sell-through Rate
  - Conversion Rate
  - Average Order Value (AOV)
  - Return on Investment (ROI) - limited to the scale of the first collection

The wears.wtf team will produce reports of these metrics on a regular basis in order to be as transparent as possible.

Once PROOF-OF-DEMAND is completed, we'll move on to the next phase PRODUCTION EXPANSION, a future proposal. We'll start producing the other clothing lines, like NOUNSWEAR and NOUNSJACKETS (explained later in the prop).
- After the Production Expansion phase, the project will be able to support itself, and we'll always include special Nounish details in our branding to maintain the origin. We'll also make sure nounssentials are available to purchase online everyday, forever. Phase 2 will include a thourough marketing campaign that will focus on expanding to a broader audience, including non-crypto-natives by leveraging all of the metrics acquired during phase 1.
- Phase 2 will clearly define the following metrics:
  - Inventory Turnover
  - Customer Acquisition Cost (CAC)
  - Customer Lifetime Value (CLV)
  - Conversion Rate
  - Customer Retention Rate
  - Return on Investment (ROI) - overall various collections

HOW

Collaboration and Design Process:

The LEBLANCSTUDIOS' team and I (necfas) have worked to create unique designs that resonate with the Nouns community. The design process will involve brainstorming, sketching, and refining concepts that embody the essence of the community and its values.
This collaboration ensures that the final designs are a perfect blend of art, fashion, and what's considered nounish.

Design Selection and Production:

After gathering feedback and iterating on the designs, the team will finalize 8 different designs for the nounssentials drop, once the [PROOF-OF-DEMAND] limited edition TEST drop is complete.
the [PROOF-OF-DEMAND] limited edition TEST drop will consist of 100-200 limited edition pieces.
The nounssentials 8 final designs, 400 piece drop will be done afterwards.

note: Scaling down production was considered, but even if the Nouns ecosystem doesn’t purchase the proposed amounts, LEBLANCSTUDIOS’ customer base will. They’ve shown excitement for the unique designs they’ve never seen before. It’s crucial for us to begin working on the next collection batch right after the test drop. Going through another proposal process, which would cause weeks of funding delay, wouldn’t be optimal for securing production spots and establishing dates with the manufacturers by paying upfront.

Quality and Sustainability:

The wears.wtf team has prioritized finding the best sustainable quality/price ratio for the garments.
We are in contact with reputable manufacturers to ensure ethically made clothing, and that the final products are not only stylish and comfortable but also durable.

Community Feedback and Iteration:

Throughout the design process, the team will engage with the community through twitter & discord (JUNGLE, NOUNISH, NOUNCIL) to gather feedback on the proposed designs.
By conducting polls, discussions, and sharing design mockups, the team will ensure that the community's preferences and ideas are taken into account. This iterative approach will help refine the designs, making them more appealing to the community members.

Launching the First Collection:

Once the designs are finalized and produced, the first drop of the wears.wtf collection will be launched. This collection will focus on creating clothing that embodies the "Clothing, Every Day, Forever" concept, making it an essential piece for every Nouns community member's wardrobe.
By offering versatile and stylish garments, the collection aims to become an integral part of the community members' daily lives, allowing them to express their Nounishness.